Our Team

PaulPaul

Founder

I created Beyond The Label because I wanted to create a better way for people to find and enjoy great wines, without the snobbery and pretension that can sometimes go with it.

We wanted to create a place where normal people like us could go and enjoy themselves, learn a little, and fall in love with a new wine

Hobbies: Surfing, fitness, and I spend my summers keeping the NSW beaches safe as a Patrol Captain with my local surf club.

Favourite wine: Garagiste ‘Le Stagiaire’ Pinot Noir from Mornington Peninsula – rich and rewarding, it’s the wine that finally converted me to the wonders of Pinot!